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Your Premier Choice for Efficient Heating and Cooling Solutions

Serving La Crosse since 1954 – trusted by generations of local homeowners

Certified technicians – factory-trained and experienced on all major brands

24/7 emergency service – we’re here when your comfort can’t wait

Up-front pricing – no surprises, just honest estimates and clear options

Contact Us Now

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Heating
Cooling

What We Do

It’s your home, you want nothing but the best. That’s why we offer a complete line of products and parts directly from the factory. We can also service what you already have. Any make, any model of heating and air conditioning products, we’ll be there for you.

How We Help

We help homeowners in Onalaska fix heating and air conditioning problems fast. This is perfect for busy families who need same-day service and clear pricing. We diagnose the issue, explain your options in plain English, and do the repair right the first time. We handle emergencies 24/7 and clean up before we leave. If you want a no-surprises repair, we’re your team.

Paul’s Protection Plan (PPP)

Paul's Protection Plan (PPP) is a homeowner's best way to prevent unneeded service calls on heating and air conditioning equipment. You can rest easy knowing that our professional technicians have done preventative maintenance to catch any potential problems before they cause major issues.

Because you are enrolling in the Paul's Protection Plan, you receive:

Two Tune Up Visit

Priority Service

$95 Automatic Discount

15% Off Additional Products & Services

Automatic Renewal

Paul’s Protection Plan Filters

Changing your air filter regularly is one of the simplest ways to keep your heating and cooling system running efficiently. But finding the right filter — and remembering to replace it — can be a hassle.

That’s why Paul’s Heating makes it easy:

Shop online for the exact filters your system needs.

Get them delivered right to your home, fast.

Breathe cleaner air and extend the life of your furnace and A/C.

No trips to the store, no guessing about sizes. Just convenient ordering from the team you already trust to keep your home comfortable.

Is your HVAC system acting up just when you need it most?

Whether it’s a sudden breakdown or a lack of cool air on a scorching day, heating and cooling issues can leave you scrambling, but…

You simply don’t have the time to hunt down unreliable technicians or wait hours for help. And the last thing you need is more stress when your home should be a place of comfort.

That’s where Paul’s Heating comes in.

With over 60 years of trusted service, our team offers reliable, expert HVAC solutions right in your local area, including Onalaska, WI, and beyond. From routine maintenance to emergency repairs and new installations, our online booking system makes it easy for you to get the help you need, exactly when you need it. Plus, with our friendly and certified technicians, you can rest easy knowing your comfort is in good hands.

HVAC system
Service person

Why Choose Paul’s Heating?

At Paul’s Heating, you get exceptional service – always. Since our establishment in 1962, we have built a reputation for reliability and quality

in the HVAC industry. Our loyal customers attest to our dedication, with many choosing us for their heating and cooling needs for three generations. When you choose Paul’s, you're not just a client; you're part of our family.

Our Commitment to Quality

No job is too big or too small for us. We treat every service as if it were in our own home or business. Your satisfaction is our top priority, and we strive to exceed your expectations every time. Our commitment is demonstrated through:

Quality Workmanship:

Our technicians are trained to provide the highest quality of service.

Timely Response:

We understand that HVAC issues can arise unexpectedly, which is why we prioritize prompt service.

Customer Satisfaction:

We take pride in our customer feedback and work continuously to improve our

services.

Comprehensive HVAC Services

Heating and Cooling Solutions

As a trusted provider of HVAC services, with Paul’s, you get a complete line of products and services designed to meet your unique heating and cooling needs. Our offerings include:

Heating System Installations: Get expert installation of furnaces, heat pumps, and other heating solutions to keep your home warm during the cold months. Our technicians will help you select the most efficient system based on your home's specifications and your budget.

Cooling System Installations: Enjoy a cool and comfortable environment with our high-efficiency air conditioning systems tailored to your space. With Paul’s, you can be assured that we take pride in ensuring that your air conditioning system is the right fit for your home, providing you with optimal comfort during the hot summer months.

Maintenance Services: Regular maintenance is essential for optimal performance. Our technicians perform thorough inspections and tune-ups to ensure your systems run efficiently and effectively. Preventative maintenance can save you money in the long run by reducing the risk of costly repairs.

Repair Services: Whether it's a minor fix or a major breakdown, you get our certified technicians who are ready to diagnose and repair any heating or cooling issue, ensuring your comfort. We know that HVAC failures can be stressful, which is why we work diligently to resolve issues as quickly as possible.

Service persons
Air conditioner repair

Quality Products for Your Home

Your home deserves top-quality comfort and efficiency. That’s why you can choose from a complete line of high-quality HVAC products, sourced directly from the factory to ensure the best performance and value. Our extensive selection includes:

Energy-Efficient Models: Our systems are designed to reduce energy costs while maximizing comfort. With rising energy costs, energy-efficient models can provide significant savings on your utility bills.

Diverse Options: We can service any make or model of heating and air conditioning products. No matter your existing system, we’ve got you covered. We understand that every home is unique, and we will help you find the right solution for your specific needs.

Smart Home Integrations: We offer smart thermostats and other connected devices to enhance your HVAC system’s efficiency. These advanced technologies allow you to control your heating and cooling systems remotely, improving convenience and energy management.

Our Expert Team

When you trust Paul’s Heating with your HVAC needs, you’re choosing a team of certified and trained technicians. Our experts ensure that every aspect of your heating or air conditioning service and installation is handled professionally, timely, and cost-effectively.

The Paul’s Promise

We stand by our work and promise to deliver the highest level of service. This commitment, known as "The Paul’s Promise," ensures that you receive the best care for your HVAC systems. Our technicians are not only skilled but also friendly and dedicated to making your experience as smooth as possible.

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Customer Testimonials

Don’t just take our word for it—hear from our satisfied customers!

“Paul’s Heating has been our go-to for HVAC services for over a decade. Their team is knowledgeable, friendly, and always goes above and beyond!”

-Lisa M.

“I had an emergency with my furnace during the winter, and Paul’s Heating was there in no time. They were efficient and got it fixed quickly. Highly recommend!”

-John D.

We are proud of the relationships we've built with our clients, many of whom have returned to us year after year. Their testimonials highlight our commitment to quality service and customer satisfaction.

Energy Efficiency and Savings

Along with high-quality products and services, you can enjoy savings on your energy bills with our energy-efficient HVAC systems. By choosing these solutions, you’ll lower your monthly costs and reduce your carbon footprint, all while keeping your home comfortable.

Energy Audits: You can take control of your home’s energy efficiency with our comprehensive energy audits. Our knowledgeable technicians will pinpoint where your home may be losing energy and suggest improvements to optimize your HVAC system’s performance, helping you save money and stay comfortable year-round.

Financing Options: Understanding that HVAC repairs or installations can be a significant investment, we offer flexible financing options to fit your budget. Our financing plans make it easier for you to invest in your home's comfort without straining your finances.

Schedule Your Service Today!

If you’re in need of reliable HVAC services, Paul’s Heating is here to help. We understand that keeping your home comfortable is essential, which is why we offer flexible scheduling options and quick response times.

Get Started!

Don’t wait until it’s too late. Schedule your HVAC service today by contacting us or booking online. We’re dedicated to ensuring your home remains comfortable all year round!

Contact Information

Our customer service team is ready to assist you with any questions you may have. For more information about our services or to schedule an appointment, give us a call at

(608) 784-0751

When searching for “HVAC near me”, remember that Paul’s Heating is your trusted local expert. With a commitment to quality service, a wide

range of products, and a team of experienced technicians, we are here to meet all your heating and cooling needs. Let us help you stay comfortable in your home—reach out to us today!

We look forward to serving you and ensuring your heating and cooling systems are running smoothly. Trust Paul’s Heating to keep your home cozy in the winter and cool in the summer.

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Check Out Our Google Reviews

Paula LuckstedPaula Lucksted
20:52 05 Nov 25
Technician was very knowledgeable and very good!! Riley really cared about making sure everything worked perfect and he answered all my questions.
john hagenjohn hagen
18:13 05 Nov 25
Steven KindermanSteven Kinderman
20:23 31 Oct 25
Javon is a friendly, knowledgeable, and respectful professional. We appreciate his timeliness and level of service!
Eric VoterEric Voter
16:14 31 Oct 25
Riley was thorough and prompt and kind. Highly recommend.
doug berekvamdoug berekvam
16:41 24 Oct 25
Josh did a great job and answered all my questions I trust my boiler to be properly working after he got done. He showed up on time and got right to work and checked and cleaned everything and replaced a thermocouple that would have been going bad before too long
John GueltzowJohn Gueltzow
00:21 24 Oct 25
Peggy TruebloodPeggy Trueblood
20:39 22 Oct 25
Jackson let me know he was on his way. Which I really appreciate. Also, he showed me how to gently put the cover back on. He was very friendly, efficient and polite. Excellent hiring of Jackson.
Ebenezer NebuliEbenezer Nebuli
23:27 21 Oct 25
Jim arrived on time and quickly found the problem. Got it fixed and provided useful information for going forward with our furnace.
Nicholas BortzNicholas Bortz
13:08 20 Oct 25
Excellent service. Riley was fantastic, attentive, and thorough.
JoeJoe
13:04 20 Oct 25
Jackson showed up on time and did a very good job. He was respectful, seemed knowledgeable and I would highly recommend Paul’s Heating. They also followed up with a detailed report of what they serviced.
Jim AllenJim Allen
13:28 12 Oct 25
Jackson was very thorough and Explain things well. Nice work—thanks
Stacy DeanStacy Dean
16:29 10 Oct 25
Greg was super nice and did a great job. The company got me in right away and communication was great!
Kris KinderKris Kinder
19:35 08 Oct 25
Doug JordeDoug Jorde
18:50 03 Oct 25
Susan ThompsonSusan Thompson
17:08 02 Oct 25
He told us everything was checking out good and no issues he seen besides the unit freezing most likely due to the weather changing. To call if it keeps not being cold. He was friendly and did his job well.
Ruth NissenRuth Nissen
00:05 01 Oct 25
The young man was very polite and efficient . He completed the maintenance tasks quickly and efficiently.
Pamela EilertsonPamela Eilertson
14:32 25 Sep 25
The service person arrived as promised. Handled the problem promptly. Explained our options. Our puppy even tried to help. He was patient with him.
Chuck VogelChuck Vogel
16:12 23 Sep 25
Brian ElderBrian Elder
11:37 20 Sep 25
Alex MeliusAlex Melius
19:02 15 Sep 25
Good and quick work.
Keith BakerKeith Baker
14:01 12 Sep 25
A Google User
A Google User
14:01 12 Sep 25
Sandy AskSandy Ask
22:37 28 Aug 25
Riley went above and beyond to solve my issue. Very polite and friendly
Scott SchnellScott Schnell
13:13 28 Aug 25
Riley arrived right on time. He discovered several issues with our HVAC system and quickly resolved them. Riley did a great job of communicating with us as he was running tests and checking out various components of our system. Would highly recommend Riley and Paul's Heating & Air Conditioning.
Peter Mohm IIIPeter Mohm III
19:05 26 Aug 25
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FAQs

What is the Top Thing to Know About New Furnace Installation?

Make sure you select a reputable contractor such as Paul's Heating to evaluate your current system and see where it has been falling short for your needs. If you don’t, you could be right back where you started!

My Air Conditioning Is Still Working, Why Do I Need to Replace It?

Even if your air conditioner is still running, there are a few key reasons why replacing it might be a smart move:

1. Higher Energy Bills – Older units lose efficiency over time, meaning they have to work harder (and use more energy) to keep your home cool. A new, high-efficiency system can significantly lower your energy costs.


2. Frequent Repairs – If your AC is breaking down often or requiring expensive fixes, those repair costs can add up quickly. At a certain point, replacing the unit is more cost-effective than constantly repairing it.


3. Better Cooling & Comfort – Newer models cool more effectively, remove humidity better, and provide more consistent temperatures throughout your home.


4. Environmental Impact – Older ACs often use outdated refrigerants like R-22, which is being phased out due to environmental concerns. New systems use eco-friendly refrigerants and meet modern efficiency standards.

5. Increased Home Value – If you’re thinking about selling your home, a new AC can be a strong selling point for potential buyers.


If your system is over 10-15 years old, replacing it before it fails can save you from a costly emergency breakdown on a hot summer day. Not sure if it’s time for an upgrade? We’d be happy to assess your system and give you an honest recommendation.

What does the Paul’s Protection Plan include?

Paul’s Protection Plan is designed to keep your HVAC system running efficiently year-round. For a standard gas furnace and air conditioner, the plan is priced at $106, billed biannually. This fee includes two annual tune-ups—one for your heating system in the fall and one for your cooling system in the spring.


Key benefits of the plan include:


• Priority Service: Members receive priority scheduling for tune-ups and any additional service calls, ensuring prompt attention to your HVAC needs.


• Discounted Repairs: Enjoy up to 15% off on repairs and products, making it more affordable to maintain your system.


• Waived Dispatch Fee: If an issue arises within 60 days of a tune-up, the standard $95 dispatch fee is waived, adding extra value to your membership.


• Automatic Reminders and Renewal: Stay on top of maintenance with automatic service reminders, and benefit from uninterrupted coverage with hassle-free automatic renewal.


For homes with different equipment, such as heat pumps or dual-fuel systems, plan pricing may vary. Contact Paul’s Heating & Air Conditioning for a customized quote tailored to your specific system.


Enrolling in Paul’s Protection Plan ensures your HVAC system remains in optimal condition, providing comfort and peace of mind throughout every season.

Transform your Space

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Your trusted partner for reliable heating and cooling solutions.

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